WHAT IS A LANDING PAGE?
It is a website that consist of one single HTML page. Users navigate through it scrolling down and clicking on navigations links to jump into specific content sections of the page.
WHY ARE SO IMPORTANT?
As your website has a single page, it needs to be designed and structured as eye-catching as possible! In one page you should show the most important information about your business and direct the users to a single object or action, and at the same time expose your business personality.