Branding for Small &
Medium-Sized Businesses
Your brand is the heart of your business as it defines how your customers perceive and engage with your company.
What We Offer
Having a clearly defined brand identity is crucial to establishing credibility, building trust, and standing out from your competition.
Logo Desing
We create a unique and attractive logo that effectively represents your business and connects with your audience.
Visual Branding
Develop a unified visual identity for your brand that encompasses color schemes, typography, imagery, and logo variations.
Collateral
Creative marketing material, digital or printed, where we showcase your brand’s visual identity in various applications.
What You Get
- Brand discovery call and questionnaire
- Moodboard and direction
- Primary and secondary logo
- Brand icon
- Type / Fonts and color palette
- 2 collateral pieces (business cards, letterhead, social media graphics or banners)
- Print and web version of all your logos
- Print-ready version of your collateral materials
What is included in the package
- Discovery questionnaire
- Brand strategy meeting
- Moodboard and direction
- Type/font and color palette
- Primary and secondary logo
- Brand icon
- Brand visual identity document
- Print and web versions of your logos
- 2 collateral pieces (choose from business cards, letterhead, social media graphics, or banners)
“The Route Options is simply the best web designer/developer that we’ve ever worked with. They are extremely talented, professional, and reliable- and truly care about your project. Not only did they create a beautiful website for us on time and on budget, but handled our new company webmail setup as well. So impressed with them that we’ve hired them for ongoing work as our IT Manager. Obviously a great experience here- Full Marks to the Team!!!“
Hibertec Homes
Getting Started
Discovery Call
To start things off, we’ll have a quick 20-minute call to get to know each other better, discuss your goals and vision needs, and see if we’re a good fit for your project.
Agreement
Once we receive your initial deposit, we will send you a welcome package via email. This package will provide you with step-by-step instructions to help you get started.
Kick-start
We’re all set to kick-start the project! We will begin planning, allocating resources, and embarking on your brand design journey.
The Route Options Process
We simplify the process for you and ensure quality in all the projects we are part of.
Research
With the information provided by you, we are armed to research and understand your business, your ideal customer, and your personality.
Moodboard
Once we have a better understanding of your business needs, we will create a moodboard to guide our creative process in the right direction.
Design
With a direction set, we can start drafting your logo. Usually, our clients need a primary logo, a corporate or longer version, and an icon.
Revisions
We will take a few rounds to perfect the logo design, colors, and tones. To then, get the final version of your logo.
Collateral
Let’s incorporate your logo into marketing materials such as business cards and social media graphics.
Delivery
We’re ready! We’ll send you print and web versions of all your logos and collateral pieces.
Frequently Asked Questions
Typically, the process takes around 3 weeks, but this may vary depending on how quickly you provide feedback and how many people are involved in decision-making. As each project is unique, we’re happy to discuss any tight deadlines you may have and adjust accordingly.
No. We believe successful visual branding requires more than just a logo. It is a process of understanding your business, goals and values, ideal customer, and how you differentiate from your competitors. That’s why we offer you a brand package that includes the necessary asset to build the foundation of your brand.
If your project meets the criteria above, there are no extra charges. However, during your free consultation call, we will discuss all your requirements, and if any specific needs fall out of the scope described above, we will provide you with a custom quote.
If you need additional graphic design assets, please let us know so we can provide you with a custom quote.
No. We will provide you with all the design formats you need to print your brand collateral and will recommend the print shops we have used and have had a good experience with, but you are responsible for ordering and printing.
Yes! We usually design or redesign your website after creating a new visual identity. Check out our web design or eCommerce web design packages, which offer convenient monthly payment options.
Before getting started, you will need to send an initial deposit and fill out our branding questionnaire. We will also have a discovery call to speak about your vision and goals, so that we can understand more about your business. After that, we will send you a welcome packet that will guide you every step of the way. You can get started here.
Let's Talk About Your Project
Other Services We Offer
Web Design
We build custom WordPress websites tailored to your business needs and teach you how to manage your content for long-term success.
eCommerce Web Design
Beautiful and easy-to-manage eCommerce websites that seamlessly connect to all the systems you already use in your business.
