Website Strategy Archives | The Route Options

Using sitemaps to easily organize website content

May 26, 2023

Building a website is an exciting journey filled with design choices, content creation, and user experience considerations. Before you dive headfirst into the design and

Identify the key features of your website

May 25, 2023

As you embark on this digital adventure, it’s good to remember that your website is more than just a collection of pictures and a fancy

Selecting the Right Platform for Your Website

May 25, 2023

Building a website is an exciting journey, but choosing the right platform is vital for success. With so many options in the market, it can

What is your website goal and Call to action

What is your website goal or Call-to-action?

May 18, 2023

Allows your customers to understand the purpose of your website and the actions they can take on it. To ensure a successful website, it is

Formulating Irresistible Key Benefit Statements

May 18, 2023

To capture your ideal customer’s attention, you must communicate your unique value proposition effectively using a Key Benefit Statement. One powerful tool in your marketing

Defining Your Ideal Customer: The Key to Building a Successful Website

May 17, 2023

The key to a successful website relies on a strategy planned for your ideal customer. When building a successful website, understanding your target audience is